Rachel Hyde, on Level 5 BA (Hons) Illustration at the Arts University Bournemouth was recently commissioned to design a window display for Posh Totty Designs in Brighton.

For my ‘Visual Thinking’ unit in first year, we were required to make a zine based around a given theme. From my starting theme of capitalism I decided to base my zine on independent shops in Brighton’s North Laines.

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I taught myself a freehand machine embroidery technique and ended up making a fully stitched material zine called ‘Independent Brighton‘. One of the shops I featured, ‘Posh Totty Designs’ came into contact with me and asked if I wanted to illustrate a window display for them.

After meeting with the shop’s team, I came up with a design depicting some of Brighton’s most famous buildings and landmarks. Since I moved to Brighton last year, I have found the city very inspiring and wanted to embrace that.

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I’ve never done anything like this before so the whole concept was very exciting for me.

Check out the Behind-The-Scenes time-lapse:

Posh Totty Window Time Lapse from Rachel Hyde on Vimeo.

Follow Rachel on tumblr for more of her awesome work: www.rachelhydeportfolio.tumblr.com

And on Instagram and Twitter @rachelhyde13