Samuel Hinckley 2nd Year Graphic Design Student creates an interactive story book.

Colour Blind Charlie is a interactive story book created for colour blind children.
Majority of people with colour blindness discover their condition when they are a child, and most of these people will tend to avoid anything creative involving colour. This book targets this issue right from the start, by encouraging colour blind children to be creative and actively use colour, whilst learning about the condition through illustration and story telling.

I wanted to break the stigma surrounding colour blindness, and change the concept of colour to almost make colour an idea rather than fact, so whatever colour you see, is correct to you. Therefore trying to give colour blind children the confidence and encouragement to create what they like without feeling uncomfortable or wrong.
I myself am colour blind, and when I was younger I would feel nervous or scared to use colour because I would be afraid that I would get it wrong, and then I would have to ask for help, which I found uncomfortable. So, in a way, I wanted to create something that would have helped me in my past, and would have given me the confidence to be different and understand that what I see is just another way of seeing colour, and still a form of creativity.

The story follows a colour blind cow named Charlie. He is a artistic animals that wants to enter the farm’s art show, but has always been too embarrassed. The reader has to interacts with the story, by drawing key elements, colouring in characters and other forms of interaction
The book is printed on wipe clean, gloss paper to allow of endless creative possibilities and also opens up the book to more unique and interactive experiences.
For the future of the book, I would like to imagine that the book could expand into a larger series of books, possibly targeting other issues connected to colour blindness and further breaking the stigma between colour.


To see more of Samuel’s work:

Instagram: @samueledwarddesigns