Rachel Hyde, on Level 5 BA (Hons) Illustration at the Arts University Bournemouth was recently commissioned to design a window display for Posh Totty Designs in Brighton.

For my ‘Visual Thinking’ unit in first year, we were required to make a zine based around a given theme. From my starting theme of capitalism I decided to base my zine on independent shops in Brighton’s North Laines.


I taught myself a freehand machine embroidery technique and ended up making a fully stitched material zine called ‘Independent Brighton‘. One of the shops I featured, ‘Posh Totty Designs’ came into contact with me and asked if I wanted to illustrate a window display for them.

After meeting with the shop’s team, I came up with a design depicting some of Brighton’s most famous buildings and landmarks. Since I moved to Brighton last year, I have found the city very inspiring and wanted to embrace that.


I’ve never done anything like this before so the whole concept was very exciting for me.

Check out the Behind-The-Scenes time-lapse:

Posh Totty Window Time Lapse from Rachel Hyde on Vimeo.

Follow Rachel on tumblr for more of her awesome work: www.rachelhydeportfolio.tumblr.com

And on Instagram and Twitter @rachelhyde13